The labels Världsmästarcykeln and Svenskt kvalitetsfabrikat pop up on quite a few of the older bicycles that have been made in Sweden. They do hold some cache in terms of the manufacturing process that's behind the bicycle. But mostly I think they're pretty funny for non Swedish speakers to try and type into google... 's...v..e.n..s...k...t... wait no, is that right?', even better when they then realise that to avoid Särskrivning the whole thing's got to be written as one word!

