The very hybrid bike

Decent city bike make a lot of sense to me, they offer the average commuter a good vehicle to get around on. The term hybrid though does usually seem to be applied to bicycles offering a poor compromise between a proper city bike and a mountain bike. But then today I spotted this, which is pushing that compromise in quite a different direction.
As it includes alongside the usual comfy bar grips, hub gears, rack and fenders, the sort of aero cut out...
...usually only seen on a time trial bike.

I guess in the rush hour races of the commuters, this is a new step in the arms race.